Keywords: Address quality, Data quality, Addresses, Address database, CRM, Duplicates, Postal address check, Address correction, Software.
Data quality (DQ) may be perceived as a process or as an evaluation of a condition. It is certain that the high address quality is only achieved and maintained with the help of many measures.
Basic cases are concerned with preparing address lists for mailings or other marketing activities. Simple tests are usually sufficient here: Are the addresses correct? Do the salutatory addresses match? Were duplicates eliminated? q.address Stand-Alone executes these tasks safely.
Despite the similarity of tasks the basic cleansing of address inventory is much more complex. Data formatting and duplicate handling regularly cause maximum complexity; particularly data structures developed in legacy systems and uncontrolled data contents concerning names and company names complicate data formatting. Generally it is not enough to just merge addresses in case of duplicates, since more objects like offers, orders and invoices are connected with the duplicates which makes merging difficult. q.address Stand-alone is a valuable tool for basic database cleansing.
Basic database cleansing is definitely recommended at regular intervals, most certainly before a data transfer to new CRM- or Marketing applications.
A range of measures is required to maintain the once acquired data quality even after basic database cleansing – the quality assurance will be a permanent process. q.address provides effective tools which aid this process: Ready-to-use q.address-Integrations for numerous standard products, as well as the q.address Quality Server with its interfaces (APIs) for the integrations of q.address-functionality in individual applications.
The costs of inadequate address quality can seldom be quantified accurately.
There are more reasons speaking for themselves. Data quality is a necessary pre-requisite of correct data processing:
Since data quality is a priority, bad data quality discourages employees and impairs quality awareness in companies and it also impedes the impact of marketing and sales.
ACS advises and assists in